Peter and Max, my Fables prose novel, is officially out today (though it was unofficially on sale from many stores -- such as the three that had it in Tel Aviv, while I was just there -- for a few days now).
Look at the front-of-the-store placement it's getting, just as if it was a real book from a real novelist.
He's a radical inactivist who's written a veritable boatload of comic books, including Elementals, Robin, Shadowpact, Pantheon, and the multiple award winning (not to mention multiple award losing) Fables. His novels include Peter and Max and the forthcoming Down the Mysterly River. He also has a few short prose stories published here and there.